Microsoft's pushy and self-damaging quest to get 1 billion gadgets running Windows 10 just took another turn for the worse. It made one smart move when it offered Windows 10 as a free upgrade for the first year. That convinced more than 110 million people to upgrade since July. However, Microsoft then started turning off far more people with its other tricks.
So far, Microsoft has bugged you endlessly with notifications to reserve a copy and then to upgrade; tweaked Internet Explorer to continually advertise Windows 10; downloaded Windows 10 setup files to your computer without permission; and "accidentally" set Windows 10 as a recommended update in Windows Update so it would start automatically. Now Microsoft is hitting a new low with a message you could be seeing very soon.
The message looks like a usual "Get Windows 10" notification that tells you how great the new operating system is. However, you'll quickly notice it only has two buttons: Upgrade Now and Upgrade Tonight. That's it, there's no "I don't want Windows 10" option.
Don't worry, though; you can simply click the X in the upper right corner to close the window without making either choice. However, the fact that it doesn't give you an obvious Decline button is a major no-no, and Microsoft needs to take a long look at how it's approaching this entire project.
Windows 10 might be the fastest and most secure operating system Microsoft has ever made, but it should let it speak for itself rather than trying to force people into upgrading. At this rate, Microsoft is going to drive people away from Windows entirely, and with Apple and Google nipping at its heels, it can't afford that.
Have you seen the message we're talking about? Let us know in the comments, along with your thoughts on what Microsoft is doing.