If you've been keeping up to speed on this year's new smartphones, you know there have been quite a few new ones hitting store shelves. There are high-end, big-screen phones like the iPhone 6s, plus low-cost phones, and everything in between.
There is another trend this year that you're likely to see more of in coming years: heated competition. Specifically, Apple and Samsung are duking it out for supremacy in the smartphone arena.
That's because, while Apple may be the best-known smartphone maker, Samsung is actually the worldwide leader. In fact, in third quarter this year, Samsung sold 84.5 million smartphones, compared to Apple's 48.0 million, according to IDC.
On the flip side, Apple is growing faster than Samsung (22% year over year, compared to Samsung's 6.1%). So, Samsung isn't about to sit idle and hope for the best. In fact, when its S7 rolls out in March, it's likely the next Samsung Galaxy will have several new features, including one it's picking up from Apple.