Not everyone jumps in line to get the latest iPhone. Some are perfectly happy with their older models, so they hold on to them. But now, anyone with old versions of the iPhone might start getting spam from Apple.
Reports of this began coming in as owners of older iPhones noticed pop-up ads appearing in strange places. These ads weren't showing up in their Internet browsing, but in Apple-controlled places, such as the App Store.
The pop-ups featured marketing tags for the new iPhone 6s and 6s Plus, encouraging these users to upgrade. And users must click "skip" in the upper right-hand corner if they aren't interested. Otherwise, they can hit "Learn More" or "Upgrade Now" and be directed to the Apple Store.
It's believed that these ads were included as a part of the recent iOS 9.2 software upgrade. And this is particularly frustrating to customers who use these older iPhones and say these ads interrupt tasks, such as downloading and updating apps.
For Apple, this type of aggressive marketing is not common. The company has typically relied the consumer hype that is generated around the release dates of its new products. Apple's past marketing has never seemed this desperate.
On the other hand, the ads did get people talking about the iPhone 6s. Maybe that was the plan.