If you've noticed that your cellphone provider is getting nicer, you're not imagining things. Whether it's due to increased competition, or a slowdown in their businesses, cellphone providers are enticing you with lots of free stuff.
A while back, AT&T began testing a free-data plan sponsored by advertisers. Now, Verizon is set to launch its own sponsored-data plan.
The way it'll work is that Verizon will offer some of its network to advertisers. Those advertisers will pay to reach smartphone users like you and, in turn, you'll get that time online for free.