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Verizon to come out with 'toll-free' data

Verizon to come out with 'toll-free' data
Verizon.com

If you've noticed that your cellphone provider is getting nicer, you're not imagining things. Whether it's due to increased competition, or a slowdown in their businesses, cellphone providers are enticing you with lots of free stuff.

For instance, T-Mobile recently improved its free streaming music and began streaming Netflix TV shows and movies for free. That content doesn't count against your data plan.

A while back, AT&T began testing a free-data plan sponsored by advertisers. Now, Verizon is set to launch its own sponsored-data plan.

The way it'll work is that Verizon will offer some of its network to advertisers. Those advertisers will pay to reach smartphone users like you and, in turn, you'll get that time online for free.

Next page: Verizon's sponsored-data plan
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