Just this month, Amazon released a new original series, exclusive to Amazon Prime members, called "The Man in the High Castle." That series, based on the 1962 novel of the same name by Philip K. Dick, looks at what North America would look like had the Nazis and other Axis powers won WWII.
It sounds like an interesting show; however, Amazon's marketing and advertising team blew it. Just this week, in order to promote the show and gain more Amazon Prime members, the company struck a deal with New York City Metropolitan Transportation Authority (MTA) to place ads on its subways.
But here's the problem: That promotional material included Nazi and other fascist imagery (excluding swastikas). For example, the Nazi Iron Eagle was blended with the American flag and the Imperial Japan's Rising Sun. These ads were then placed on the seats and benches inside MTA vehicles.
As you could have guessed, the message was easily lost and some riders were pretty upset.
See the tweet below as an example:
— Katherine Lam (@byKatherineLam) November 23, 2015
Once Twitter got a hold of the news, pressure mounted and the MTA has since confirmed that it is taking the ads down.
In the meantime, you can join Amazon Prime and start watching "The Man in the High Castle" now to see what all the fuss is about.