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Kids can't tell ads from the truth online

Additional findings of the study include the following insights:

  • 50% of search engine users ages 12 to 15 believe some sites returned will be truthful while others won't be
  • 19% believe that if a search engine lists information then it must be true
  • 22% don’t consider the authenticity of results but just visit the sites they found attractive

Growing use of the Internet among kids also contributes to the concern. When asked how many websites they visit weekly, 63% of kids ages 8 to 11 said they only use sites or apps they visited in the past, compared with the 41% from the previous year.

This is highly influenced by the fact that 4 out of 10 kids between ages 5 to 15 have some type of mobile device of their own, which they use for Internet browsing. Beyond that, the study revealed that more children are watching media through online formats, and not just a television set.

What more can Google do? Sponsored ads already appear in the search results with an orange box and the word "Ad," or "Sponsored," next to it. Do you think they're doing enough to distinguish sponsored ads? Let us know in the comments.

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Source: MediaPost
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