Since the invention of the pop-up ad, Internet users have been dodging ads left and right.
Then ad blockers came along, and everyone started downloading them to keep their Web browsing ad-free. Seriously, can you blame them?
But it looks like Yahoo has found a new way to ensure Web browsers are seeing the ads its sponsors pay for. For users that installed ad-blockers on their PC, Yahoo is reportedly holding their email accounts for ransom. When they try to access Yahoo Mail, they can't log in.
Now that seems downright mean. Whether it's a glitch or an intentional action on Yahoo's part is still unknown. But users of the product Adblock Plus have started tooting the "foul play" horn. Forums with complaints are filling up.
One person posted a screenshot of the message he received requesting that he disable AdBlocker to continue using the service.
Many others tweeted:
— Joe Capone (@joecap1) November 20, 2015
So @YahooMail has blocked my inbox for using an ad blocker. It was a good run, I guess. Goodbye! Hello Apple Mail, as much as I hate it.
— Andrei Herasimchuk (@Trenti) November 19, 2015
And most of them had only one thing to say: Goodbye.
How did Yahoo respond? A spokesperson from the company explained, "At Yahoo, we are continually developing and testing new product experiences. This is a test we're running for a small number of Yahoo Mail users in the US."
Talk about a costly test. We think it's safe to assume that Internet users don't want anyone messing with their ad blocking. OK, Yahoo? Just write this one off as a lesson learned.