Backing a product on a crowdfunding site like Kickstarter can be risky sometimes. When you put money toward a project, it's basically an investment. But there are no guarantees of return.
In an ideal scenario, innovators bring their ideas to Kickstarter and create a campaign to raise funds for production. If the target goal is met, those innovators keep the funds for the production of their product or service. If the target isn't met, in most cases the funds are returned.
For backers, a major allure is being part of something new and upcoming. The hope is that by donating to the campaign, you'll be one of the first to have access to a truly innovative new product.
But what if everything goes well with the Kickstarter campaign, but after that everything falls through?
That's what happened recently with two popular products that began as Kickstarter campaigns. Zano, the British "nano drone," and also Coolest Cooler—both of which had record-breaking crowdfunding campaigns.