If you're among the 400-million-plus people who use the social networking site LinkedIn, you know it has had a problem with sending too many alerts. It's bad enough that, when you log in, there are multiple red flags alerting you to people you may know, or that someone has endorsed you for something or other.
Worse is the emails it sends out. There are loads of them and they're just telling you over and over that you have red flag alerts, or that someone invited you to connect with them.
It was so bad that a California court last month awarded some users $13 million for harassing them with emails. So, LinkedIn is now in damage-control mode.
It's launching something called Air Traffic Controller (ATC) that it says will drastically cut down on the emails it sends out. But, ATC also sounds irritating, especially for infrequent LinkedIn users.
Since the lawsuit, LinkedIn says it has cut back on email alerts by 50%. But now it says it's cutting down more with ATC, its new platform to alert you by email or text if you have alerts, or invitations on the site.
ATC, according to LinkedIn, uses algorithms to learn the type of alerts you'd like to receive. And, based on how you use the site, it'll determine how often you receive alerts.
If you're a frequent visitor to the site, you'll be rewarded with fewer alerts. If you're going to the site, LinkedIn says you're already seeing alerts, so you don't need the emails. Which had been what many users complained about.
On its site, LinkedIn says, "ATC will bring an immediate improvement to both the quantity and quality of the notifications users will receive from LinkedIn." Let's hope so.