We've shown you some pretty hilarious Amazon reviews before, but some folks over at Amazon aren't laughing about misleading reviews. Most fake reviews aren't as easy to spot as these hilarious joke reviews, and that's why Amazon is taking action.
Much like it did in April with fake review sites, the online retail giant is suing more than 1,000 of its users over "false, misleading and inauthentic" reviews on the site.
Amazon claims that all of the 1,114 unnamed defendants sully Amazon's good name, hurt its credibility, and diminish consumers' confidence and trust in Amazon and its affiliates.
Included in those 1,114 are individuals connected to freelancing platform Fiverr.com. They are accused of writing favorable reviews to certain products and manufacturers, handing out five stars, all for as little as $3.
However, Amazon claims that it is not targeting Fivver.com specifically but rather is working with the company to stop the practice and target the guilty individuals.
In fact, Amazon conducted its own investigation and often found that writers would also communicate with the company they were reviewing, request text to use, and would use certain techniques to avoid Amazon's protections in place to prevent such reviews.
Until Amazon can get rid of fake reviews and do something about the root of the problem, click here to learn how you can tell the difference between legitimate and fake reviews.