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Watch out Amazon: Facebook launches new Shopping feature

Watch out Amazon: Facebook launches new Shopping feature
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If you're already getting excited about the Christmas shopping season, you'll most likely make online shopping one of your destinations. Online retailers like Amazon are now so commonplace for both everyday items and gifts that almost everyone is spending some money online, not just at brick-and-mortar stores.

In fact, online shoppers like you will spend about $105 billion at Amazon and other retailers in just November and December this year, predicts the National Retail Federation. That'll be an increase of between 6% and 8% over last year.

Those type of numbers are capturing the attention of Facebook, which may be about to give Amazon a run for its money. With some 1.5 billion active users, Facebook is already the online destination for just about everything from seeing the day's news, to sharing photos with friends, and commenting on events like tonight's presidential debate.

But shopping, at least so far, has been lagging on Facebook. However, that's starting to change, and fast. Now, Facebook is introducing new ways to shop, including with Canvas, which is specifically designed for smartphone shoppers. Facebook has been testing Canvas for a few months, and will continue to tweak it.

The way it works is you click on a carousel ad in News Feed. Then a fast-loading, full-screen image appears on a page. From there, you can swipe left and right from your smartphone, to see a number of products for sale. It's like window shopping, but on your smartphone.

Next page: Facebook is making it easier to shop
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