Amazon may be a retailing giant, but it also has a knack for catering to smaller segments of its audience. For instance, Amazon is now in the grocery store business with its Amazon Pantry and, earlier this year, it launched Amazon Home Services to connect customers with home service professionals, like plumbers and contractors.
Now, Amazon is reaching out to people who like to buy and sell homemade products. Just today, Amazon launched Handmade at Amazon with 80,000 items from about 5,000 craftspeople.
Handmade at Amazon is similar to Etsy, which launched in 2005, and is now generating $2 billion every year, according to the New York Times. That number would get anyone's attention, so it's no wonder that Amazon has jumped into the handmade arena. (Not that it's struggling, of course. Amazon already has $75 billion in annual sales.)
Handmade at Amazon works a lot like Etsy, however Amazon is a much larger platform. You can put your products in from of 250 million customers around the world, which is a bit more than your local arts and crafts festivals.
Note: To sell your items on Handmade at Amazon, Amazon has to invite you. To let Amazon know you're interested, apply here.