More than 300 new products were launched at the London Design Festival 2015, and judging from two electronics debuts, simplicity is reigning supreme with tech designers. The best example is pictured above.
Remember when mobile phones could only make calls and send texts? So does designer Jasper Morrison, who designed the phone above, the MP01, for the Swedish company Punkt. Beyond calls and texts, it only has an alarm clock and an address book. According to CNN, the founder of Punkt, Petter Neby, doesn't think you'll say goodbye to your smartphone in favor of the MP01. He thinks users will switch their SIM card to the MP01 on weekends, in the evenings and on vacation.
If you think the MP01's back-to-basics functionality and design can't be the latest in high-class design, just check out the price. The Punkt MP01 is retailing for $295. "With no status updates, notifications or multiple alerts, the MP01 focuses on the things that matter," the Punkt website says. "Like communicating."
Also making its entrance at the London Design Festival was the Serif TV, a Samsung model designed by the French Bouroullec brothers. According to CNN, the Serif TV has simplified on-screen interaction, as well as a "curtain mode" that changes the screen to a pretty pattern when commercials are on.
Check out the Serif TV in the photo and video below, and let us know in the comments what you think of this emphasis on simplicity in tech design.