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Pandora just changed the game for live music

Pandora just changed the game for live music
photo courtesy of SHUTTERSTOCK

Streaming services are revolutionizing the way we listen to music, one click at a time. But that doesn't necessarily mean everything is peaches and cream.

You see, many artists like Taylor Swift have had problems with steaming services like Pandora and Spotify in the past, mainly over unfair compensation.

Remember that Pharrell hit "Happy"? You couldn't get away from it, yet Pharrell only made $2,700 for 43 MILLION plays on Pandora. There's also this band that came up with a clever scheme to get more money out of Spotify.

But while streaming is gaining popularity, the same can be said for live music festivals like Coachella, Lollapalooza ... the list goes on. In this new, rapidly-changing landscape of music, most revenue for most bands and artists will come from touring and their live concerts.

So it seems fitting that Pandora is taking on a new venture to better combine streaming and live shows with its acquisition of Ticketfly, a small, independent ticketing agency for $450 million and stock options.

The goal of the deal? According to the official statement from Pandora, "The move is the latest step toward achieving Pandora’s mission to help artists find their audience and help listeners find the music they love — whether it’s coming through their earbuds or live on stage."

Sure, Ticketfly is a little guy compared to the likes of longstanding behemoth Ticketmaster and parent company Live Nation, but it's making waves.

Next page: About Ticketfly, and what it means for you
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