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Apple just broke its own sales records

Apple just broke its own sales records
PHOTO COURTESY OF SHUTTERSTOCK

If you were standing in line over the weekend to be one of the first owners of Apple's new iPhone 6s or the 6s Plus, you definitely weren't alone. You were most likely in a long line with other Apple devotees at your Apple store, or at your cellphone provider's store.

Once you got inside, you were greeted by giant posters of the Apple's new phones, which we've been telling you about. The new 6s and 6s Plus have better cameras and more memory than the iPhone 6 and 6 Plus. Also, the 6s and 6s Plus have a much-talked-about new feature, its pressure-sensitive 3D Touch touch screen.

At the store, you were probably also greeted by a salesperson with a clipboard, whose job it was to keep the huge crowd organized. That crowd was so huge, in fact, that Apple has already broken its own sales record.

Just since Friday, Apple has sold some 13 million iPhone 6s and 6s Plus smartphones. That shatters the previous record set last year, when the iPhone 6 and 6 Plus sold 10 million units the first weekend they hit stores. Prior to this weekend, most analysts were predicting Apple would sell about 12 million phones over the weekend.

Next page: How did Apple do it?
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