Apple is no slouch when it comes to technology. Its Macs, iPhones, iPads, Apple TV and others are some of the most recognized and best-selling gadgets in history.
However, now it's planning to tackle a brand new area: cars. We're not just talking about its CarPlay in-car entertainment system. It sounds like Apple is aiming for something larger.
For a while now there have been rumors that Apple was working on a car. First it sounded like a self-driving car, similar to what Google is doing. But now rumors say it's going to be an electric car.
That would put Apple head-to-head with the current market leader for electric cars, Tesla. In fact, quite a few of Apple's 600 employees working on "Project Titan," as it's called, were hired away from Tesla.
Reports say that Apple is aiming for a 2019 launch date. That sounds far away, but in the automotive world it's about right for developing a car. Of course, that's from an entrenched car manufacturer; Apple has more hurdles to overcome.