It's obviously not a surprise that Facebook is in the business of tracking its users habits and actions on its site. But now Facebook is working on a way to track the things you Like and Share on third-party sites so it can customize the ads you see.
This means that the company will be able to see what you share with your friends and the posts you "like" on other sites. With that information, Facebook plans to send you even more personalized sales pitches and personalized advertisements based on your preferences.
According to Facebook representatives, this idea has been around for quite a while.
"We let everyone know about this new type of advertising last year, and we've been gradually introducing it around the world," Stephen Deadman the Facebook global deputy chief privacy officer, explained in an official Facebook blog post.
But there is good news. There's an easy way to stop Facebook from tracking this information.
"We also offered people tools to turn off these ads, including the Digital Advertising Alliance AdChoices program, which provides a mechanism that allows you to opt out across more than 100 companies. Additional tools are provided in the advertising controls on iOS and Android devices," Deadman continued.
You just have to go on over to your Facebook Settings page and toggle off what options you'd like to steer clear of.
What do you think about this type of account tracking? Are you used to Facebook's creepy tactics by now or do you still feel as though your privacy is something that can and should be respected by the social media giant?
Leave us a note with your thoughts in the comments section below.