In just over a year, you'll be heading to the polls to vote for the next president of the United States. Meaning, tons and tons of TV commercials touting this candidate, or that candidate, will start taking over the airwaves right about now. You know they won't stop hogging the airwaves for the next 14 months.
But, these days, TV commercials alone aren't enough for political campaigns to get their message to voters. Get ready. If you use Twitter, you're about to be bombarded with $Cashtag. If you don't know what that is now, you will by the time next year's elections roll around.
The social media site, in partnership with mobile payment reader Square, is making it much, much easier for candidates to ask you for donations. Plus, $Cashtag will make it much easier for you to support the political candidates you want to see in office.
Here's how it works. A political candidate signs up for Square Cash, and creates a Business account. When Square verifies the account, they send the candidate a $Cashtag. It's a URL link that the candidate's campaign team can post on Twitter.
The candidate's followers will see that $Cashtag, with this message, "Contribute." Click on it, and Twitter will take you to a page to collect your financial information, and some other details. Just put in the dollar amount you want to donate. It's that simple. Plus, if you really like a candidate, you can re-post their $Cashtag to your followers.