Note: This live blog was written so readers could see the latest news at the top. To read about the event from the beginning go to the end of the page and scroll up.
- 12:06 p.m. - The rumors were wrong, no Drake or Macklemore. One Republic takes the stage after a jam-packed Apple event to close out the afternoon.
- 12:04 p.m. - The iPhone 6s will cost $199 to $399 depending on the storage capacity. The iPhone 6s Plus will range from $299 to $499.
- 12:00 p.m. - Here's the summary for the iPhone 6s and iPhone 6s Plus. Improvements will come with 3D Touch, stronger glass, internal processors, camera, screen display and Wi-Fi capabilities. Pre-orders will start September 12 and available to the public on September 25.
- 11:54 a.m. - Schiller announces the new feature called "Live Photos." You can capture a mini-video clip by just taking a photo and enabling the Live Photo feature. The camera then captures 1.5 seconds on either side of the still frame. The Live Photos look like mini-gifs.
- 11:45 a.m. - The latest iPhones will have a faster Touch ID sensor and a revolutionized 12 megapixel iSight camera, which is 50% better than the previous model. The FaceTime camera is also getting a boost, it will be 5 megapixels.
- 11:34 a.m. - Schiller explains the new type of touch feedback, called 3D Touch, claiming the newest models are the most advanced smartphones ever created. This function works much like Force Touch on MacBooks. Different levels of pressure on the screen equates to different functions that would normally take several key presses to complete.
- 11:32 a.m. - Phillip Schiller is back onstage to give the details about the new iPhone models.
- 11:29 a.m. - Cook announces that there is going to be two new models of iPhone. One is the iPhone 6s and the other is the iPhone 6s Plus.
- 11:25 a.m. - Tim Cook is back on the stage to talk about the iPhone.
- 11:24 a.m. - Apple TV will be ready for sale in November and will cost $149 to $199.
- 11:23 a.m. - You can use the Apple TV for all of your gaming needs. You can download apps straight from the TV app store and play with the Siri remote, iPhone or iPod Touch. You can also pick up games that you were playing on your iPad, iPhone or iTouch on your Apple TV.
- 11:08 a.m. - Cue announces the tvOS television operating system to bring the even more apps to your big screen. Netflix, HBO, Hulu and Disney have teamed up with Apple to make these apps.
- 11:00 a.m. - The new Apple TV Siri remote will have a voice recognition function much like the Xbox One. This remote will be able to search through your apps and bring you the content you want to see the most. There will be an app store on the new Apple TV.
- 10:58 a.m. - Eddy Cue is on stage to talk about the Apple TV.
- 10:55 a.m. - Tim Cook is back on stage to talk about the Apple TV. Today is the "golden age" of television. "To deliver on this vision, we need a new foundation for TV, built on powerful hardware, that runs a modern operating system, with a new user experience, great developer tools, and of course an App Store."
- 10:54 a.m. - There will be an iPad Mini 4. It will be 0.6 pounds, have the same internals as the iPad Air 2 and cost $399.
- 10:48 a.m. - Here's the summary of the new iPad Pro. There will be new finishes in silver, gold and space gray and will cost $799 for 32 gigabytes of memory.
- 10:43 a.m. - Adobe announces a new program called Adobe Photoshop Fix that will be available to iPad Pro users. You can use this app to do simple retouches or turn a frown into a smile!
- 10:32 a.m. - Schiller also discloses that there will be a new stylus available for the iPad Pro called the Pencil ($99). The Apple Pencil will be able to calculate angle, orientation and pressure to get the most accurate illustrations and writing. It recharges by plugging directly into iPad Pro.
- 10:30 a.m. - The iPad Pro will have a portable "Smart Keyboard" with physical buttons.
- 10:27 a.m. - Schiller announces that the iPad is faster than most PC laptops delivered in the past year. There will be four speakers that balance out when the iPad is held in different angles. The battery of the iPad Pro will last for over 10 hours!
- 10:24 a.m. - 5.6 million pixels in the iPad Pro. More than 15-inch MacBook Pro with Retina display.
- 10:19 a.m. - Phil Schiller is on stage to announce the details of the iPad Pro.
- 10:16 a.m. - Gold and rose gold Apple Watches for the same price as the rest of the sports lineup. Update bands, including a matte-black and leather band. Over 10 new colors for the Apple Watch band.
- 10:14 a.m. - The luxury clothing brand Hermes will be pairing with Apple to create custom leather bands.
- 10:09 a.m. - Facebook Messenger will be an app available to Apple Watches.
- 10:05 a.m. - Jumping right into things, Cook talks about the 97% customer satisfaction when it comes to the Apple Watch.
- 10:00 a.m. - It's time!! Tim Cook is on the stage. He's welcoming employees and the audience, which is cheering loudly.
- 9:56 a.m. - Music from the Beats1 radio station recently acquired by Apple is playing loudly in the auditorium. It's almost time!
- 9:50 a.m. - 10 minutes and counting. Crowd members are in their seats and patiently awaiting the host of this Apple Event, presumably Tim Cook.
(Image courtesy of The Verge)
- 9:37 a.m. - There's rumors the musical guest this year will be Drake or Macklemore. Who do you think is better?
- 9:13 a.m. - The doors are officially open and the long, weaving line to the entrance is forming.
(Image courtesy of Cult of Mac)
- 8:54 a.m. - Eddy Cue, the senior VP of Internet Software and Service, is also gearing up for Apple's big announcement day.
It's a big day for the big screen! http://t.co/AqyAcdE2Su
— Eddy Cue (@cue) September 9, 2015
- 8:24 a.m. - Tim Cook, the CEO of Apple, is getting pretty pumped!
— Tim Cook (@tim_cook) September 9, 2015