Back in 2011, Amazon made waves in the tech world when it launched its very own tablet. Not only did the Kindle Fire have solid specs and run a custom version of Android, it only cost $200. At nearly half of what most other tablets cost at the time, consumers ate it up.
Since then, Amazon has kept up its tablet line, eventually dropping the "Kindle" prefix and calling it just the "Fire." It also kept improving its KindleOS operating system and dropping prices. However, it hasn't had as much success of late.
For one thing, the Fire tablets don't have quite the price advantage they used to compared to other Android tablets. And while Amazon's KindleOS is good, it's also heavily tied in to Amazon's online services and products, and pushes you to buy and use them, which some people don't like.
Plus, it doesn't have access to the Google Play store, although Amazon's app store has most of the apps you want. In fact, in an effort to get Android users into the Amazon app store, Amazon just launched a new store called Underground that brings you paid apps for free.
To try and turn around its tablet sales, Amazon is following its original pattern of selling hardware cheaper than anyone else. Welcome to the $50 Fire tablet.