Leave a comment

Apple takes aim at Hollywood

It's not enough to produce the most beloved gadgets on the planet, now Apple could try taking on the entertainment industry. Can you imagine an Apple-produced movie or TV show? It could happen.

Variety reports that Apple has been talking with Hollywood executives about producing original video content. Really, it's not surprising Apple would want to tap into the original content market.

Netflix has had award-winning hits of its own like "House of Cards" and "Orange is the New Black," while Amazon Instant Video's "Transparent" was nominated for nearly a dozen Emmys. According to Variety, Apple had bid on former Top Gear stars Jeremy Clarkson, James May and Richard Hammon's next project after their contract with the BBC ended, but Amazon walked away with the trio instead.

Apple already has both iTunes and Apple TV to get original video content into the hands of consumers, but according to Variety, Apple still needs to hire its entertainment department. Sources told the industry periodical that Apple hopes to have the entertainment division running by next year.

What do you think of Apple's possible foray into television or possibly movies? Are there already too many options for binge-watching or do you want to see what the tech giant can do with its hundreds of billions of dollars? Let us know in the comments below.

Next Story
Source: Variety
Airbnb horror story: This guy came home to find strangers in his bed
Previous Happening Now

Airbnb horror story: This guy came home to find strangers in his bed

381 Wikipedia editors banned over extortion scandal
Next Happening Now

381 Wikipedia editors banned over extortion scandal

View Comments ()