It's almost impossible to avoid Beats headphones' constant marketing machine. They're in music videos, sports press conferences and ads everywhere. Apple owns the brand, so you'd think Apple's commitment to design and quality carries over, right? Not exactly.
A pair of Beats by Dr. Dre Solo2 headphones starts at $200, but many people say they don't provide superior sound quality. So why are people buying them?
A venture capital company named Bolt broke down a pair of Beats headphones and found out what convinces buyers they're a superior product. It's not the sound; it's the weight.
Bolt VC via The Daily Dot
There are four metal pieces embedded in the headphones, when plastic would work just fine (and cost less). Altogether, the team at Bolt guessed the cost of the components at $16.89, labor not included. Do you think they're worth $200?