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Why MacBooks are at a 76-degree angle at the Apple Store

Why MacBooks are at a 76-degree angle at the Apple Store
image courtesy of Marco Prati / Shutterstock.com

Next time you go to the Apple Store, make sure you look at the MacBooks. You'll notice all the screens are set at the same angle. That makes sense, except it's not a great angle for viewing the screen.

Why would every laptop in every Apple Store be deliberately set at an awkward angle? It has to do with getting the customer involved in the product.

According to Business Insider, the screens for all MacBooks must be adjusted to a 76-degree angle so people in the store are more compelled to adjust the screens and see the maneuverability for themselves.

Apple came up with this technique years ago, when they hired several retail psychologists to determine what the best methods of displaying products were. They came to the conclusion that all MacBooks were to placed at a 70-degree angle to maximize user interface.

Well now, things have changed ever so slightly. The company recently put out a notice to all Apple store employees that the iconic laptops were to be positioned six degrees further than their previous angle.

We're not sure if that's because of evidence that proves the increased angle leads to more sales or if they are just trying something new, but expect to see the slight change during your next trip to the Apple store.

Do you think the degree adjustment really makes a difference? Check out the two images below from Cult of Mac and let me know what you think by leaving a note in the comments section. Why MacBook screens must be angled at 76 degrees in Apple Stores

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