Rumors have been swirling for years about Apple launching a new version of its popular Apple TV. But each rumor has been met with disappointment, most recently in June at its Worldwide Developers Conference.
That's about to change. Several reports today say Apple will unveil its new Apple TV in September, right around the time Apple is expected to unveil its next iPhone.
Apple TV is a tiny set-top box like Roku and Amazon Fire TV that for about $70 gives you access to content from the likes of ESPN, Netflix and HBO. The new Apple TV will likely have some amazing upgrades.
The box itself will be sleeker and it'll have more storage. But the big stuff: Apple TV reports say will have a touch-pad remote control and it can be controlled by Siri, its voice-controlled personal assistant.
That'll be amazing, and just in time for Christmas. But Apple probably won't announce another buzzed-about feature: a subscription-based TV service like Netflix, Hulu and HBO Go.
According to reports, Apple's subscription-TV service is still in the works. Keep reading Happening Now for Apple TV updates.