Do you have a GoPro? I love those tiny, indestructible HD cameras. I've shown you some incredible footage over the years on my video page. If you've captured any exciting shots on yours, you could be in line for a licensing check from GoPro.
This new marketing agreement is being dubbed GoPro Licensing. When it launches, the company plans to make over 600 videos from videographers all over the world available to companies and organizations to use as for their own projects.
Think of Shutterstock and Getty Images - they collect stock photos and make them available to the public, but for a price. GoPro is hoping its video licensing platform will work similarly and with the same amount of popularity as the still images collections. The license costs about $1,000 per video and will allow companies to use the videos for marketing plans.
"We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro. Now the people at GoPro have a way to give the people what they want.
The portable camera company just began taking marketers' applications via its online portal and they're already overwhelmed with potential licensing partners.
"A lot of brands want one-of-a-kind, crazy types of content but don't want to pay for the necessary production," said Jeremy Greene, CEO of PingTank, a social-animation application that has McDonald's and Coca-Cola as clients. "And we are going to eventually see TV commercials that are made by the hands of GoPro creators. Some kid from Omaha, Nebraska, is going to be watching TV and suddenly realize, 'Hey, I made that,' which is pretty cool."
I love this idea and I can't wait to see how the world will use the amazing videos. But what do you think? Tell me by leaving a note in the comments section below.