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How your Facebook News Feed chooses what you see and what you don't

How your Facebook News Feed chooses what you see and what you don't
photo courtesy of SHUTTERSTOCK

It's one of the most common questions I get: People want to know why they see random posts they're not interested in on Facebook and miss other important posts, only to find out later. How in the world does Facebook choose what to show and what to hide?

Facebook developers take a bunch of factors into consideration when deciding what you see at the top of your timeline.

“If you could rate everything that happened on Earth today that was published anywhere by any of your friends, any of your family, any news source…and then pick the 10 that were the most meaningful to know today, that would be a really cool service for us to build,” says Chris Cox, Facebook’s chief product officer. “That is really what we aspire to have News Feed become.”

The social media site monitors how close you are to a person, meaning how many times you visit their page, like their posts and scroll through their profile. The people who you follow the most are presented at the top of your feed.

Facebook also take into consideration what type of posts you like the most. If you like photos of animals, you see more photos of animals, if you love videos of people covering popular songs, you'll see more of those, and so on and so forth.

Now you can take the posts you see at the top of your news feed into your own hands - Facebook introduced a new feature to its site that allows you to pick and choose what posts you see at the top of your feed.

Click here to check it out!

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Source: Time
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