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See the new iPods. Are these the last?

See the new iPods. Are these the last?
image courtesy of apple/ apple.com

We thought we saw the end of an era when it came to the iPod, but Apple is taking one last shot at the iconic music gadget by releasing the newest version of the iPod touch later this year.

The iPod touch is equipped with a powerful A8 chip, impressive Retina display and an easy-to-maneuver design. Apple says the iPod touch is perfect for gaming in addition to playing your favorite tunes.

The Apple website says, "Whether you like fast-paced action, amazingly detailed strategy games, or beautifully intricate puzzles, iPod touch offers the ultimate mobile gaming experience."

It's not news that iPod sales have been tanking ever since the release of the iPhone in 2007. Even Apple CEO Tim Cook publicly denounced the success of the iPod.

Cook recognized the downfall of the iPod during an earnings call with investors last year, saying, “I think all of us have known for some time that iPod is a declining business.”

That hasn't stopped the massive electronic manufacturer from trying to revive it, though. Instead of marketing the iPod touch as just a music player, it has decided to treat the iPod touch as a bridge to the iPhone.

“As much as we love selling iPhones, we know not everybody has one already,” an Apple spokesperson told BuzzFeed. “They might decide the iPod touch is a better starting point for them.”

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Source: Buzzfeed
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