Facebook is working on building its own personal digital assistant to rival Siri, Google Now and Cortana. So what will set Facebook's offering apart? It will be an actual, live human being.
Instead of connecting users to an automated smart assistant like its Android, Apple and Microsoft counterparts, Facebook is giving people what they want - real human connection.
In a report, Facebook is in the initial testing and development phases of the human assistant service, dubbed Moneypenny (the name of James Bond's assistant). It's not clear when the product will be unleashed on the public but we do know that it's being tested with Facebook employees currently.
With Moneypenny, Facebook users trying to navigate the new Messenger pay features would be able to reach out to a live Facebook support assistant. The assistant would be able to help with tasks like researching and ordering products and services.
Facebook isn't the first to realize the benefit of connecting people to a live support team. Services like Magic, GoButler and Operator have all emerged in recent years to bring companies like Uber and Twitter a live support staff.
I'll keep you updated as I hear more about this cool new Facebook feature. Stay tuned to my Happening Now page for all of the latest Moneypenny features.