Amazon almost broke the Internet with news that it will hold its biggest-ever sale on Wednesday to celebrate its 20th anniversary. Now, Wal-Mart is looking to crash Amazon's party with its own massive sale.
I told you about the huge sale that Amazon is holding on July 15, and now Wal-Mart wants a piece of the action. With Amazon's sale, dubbed "Prime Day," customers can sign up for a free 30-day Prime membership and become eligible for Prime-exclusive deals.
An Amazon Prime membership costs $99 annually, after being raised from $79 last year. Analysts hypothesize that Prime Day was Amazon's way to deal with the backlash from customers about the price hike.
"Step aside Black Friday, meet Prime Day," an announcement from Amazon exclaimed. It promised Prime Day will be "filled with more deals than Black Friday."
The announcement continued to explain that Prime users "will find deals starting at midnight, with new deals starting as often as every ten minutes."