We all know that driving while using your phone is one of the most dangerous things you can do to yourself and other drivers while on the road.
According to the Center for Disease Control and Prevention (CDC) report on injury prevention and motor vehicle safety, "Each day in the United States, more than 9 people are killed and more than 1,153 people are injured in crashes that are reported to involve a distracted driver."
Now Toyota is literally forcing drivers off their phones to help cut down on the amount of deaths and injuries due to distracted drivers. They came up with an ad that takes advantage of iPhone's smart assistant function, Siri.
The ad enables Siri and then uses voice command to turn the iPhone to airplane mode. This prevents users from receiving text messages, phone calls and all other data-enabled functions. It also disables Siri from being used to turn off airplane mode.
This safe driving ad is being tested in Sweden currently and is being received with mixed reviews. Yes, it can stop drivers from using their phones via Siri temporarily, but it can also lead iPhone owners to override airplane mode manually. This would lead to exactly what Toyota is trying to prevent.
Click on the video below to see the promotional video about the smart driving ad and tell me what you think by leaving a note in the comments section.