BlackBerry isn't having a good decade. Ten years ago, it was THE phone for business, and even many celebrities used its products, which gave it a "cool" factor. However, it didn't move fast enough to compete with Apple or Google and the massive shift to consumer phones in the workplace.
Now it's down to a measly 1.1 million smartphone sales for last quarter. In comparison, Apple sold 61.2 million iPhones during the same time period. However, that doesn't mean BlackBerry is totally out of the game.
The one thing BlackBerry excels at is security. I'm not just talking about keeping malicious apps off its phones, but secure messaging. That's why it's still the only approved choice of phone for the president of the United States and most other government officials. It's also the system Sony executives went back to after the massive hacks a few years ago.
In fact, BlackBerry is staying afloat from licenses of its secure systems to governments and companies, along with its QNX OS as an embedded system for cars and other applications. Unfortunately, in the consumer space QNX can't compete with iOS and Android.