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Try to decipher Chevrolet's weird press release

Try to decipher Chevrolet's weird press release

I've been covering a lot of news about emojis lately and here's more evidence that these little modern-day hieroglyphics are indeed forming their own new language - there's even an emoji dictionary and they could soon replace your typical letter and number passwords.

Now, getting a text message here or there with emojis is fun, but could you decipher entire paragraphs? What about an entire press release? Chevy just released an all-emoji press release announcing ... well, I won't spoil it for you.

Check out the release below and let me know what you think it's for.

GM emoji

Any ideas? I'm sure that you gathered it's for a car, but other than that, some details might be a little bit fuzzy. Good thing Chevy provided us with a full translation, straight from comedian Norm Macdonald!


DETROIT — In two days at the Fillmore Theatre at 7 p.m., a new Cruze will be born and you are going to love it.

The all-new 2016 Cruze blends innovative technology, striking design and impressive efficiency into one sporty ride. It’s the best new thing since sliced bread for stylish and socially connected people. A Chevrolet spokesperson said: “We had the idea that the new Cruze could change the world.”

Design: Athletic build, stylish and good looking

Technology: 7 connected devices with available 4G LTE Wi-Fi. Cool! First in its class to offer compatibility with Apple CarPlay and Android Auto. Bluetooth compatible. Touch screen. Speakers/music.

Seating: Seats 5

Fuel efficiency: The 2015 Cruze offers an EPA-estimated 35 mpg hwy. The 2016 Cruze is expected to offer better fuel economy, which is awesome. Look at how much time will pass before you need to fill up your tank again!

Safety: 10 air bags. Comes with OnStar standard for 6 months.

Available: Soon! Coming in Spring 2016.

Available: Globally

In conclusion, get ready to go places in your Cruze. It has the technology and fuel efficiency you need wrapped up in a fun ride. Prepare to fall in love.

Follow #ChevyGoesEmoji to learn more and join the fun!

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at http://www.chevrolet.com.

Chevrolet also released a fun series of videos surrounding the emoji-only campaign starring comedian Norm Macdonald. The series is pretty funny. I hope you enjoy!

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Source: Slate
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