Facebook is the most popular social network on the planet, with over 1 billion active users every month, but it's still not for everyone. Facebook is now catering those non-account holders and allowing them to use its popular Messenger app without a Facebook account, so they can communicate with all of their friends and family who still log in to the social network.
Instead of logging in with a Facebook account, anyone can now log in to the Messenger app to their mobile number and sync it up with your contact list instead of connecting it with a Facebook friends list. The option is only available in the U.S., Canada, Peru and Venezuela right now.
The Messenger app already has 700 million active users every month, but that number will likely grow even larger now that it has removed the account login requirement.
Facebook probably made the change to draw in more users, because that could earn the company more money in the long run. It is working on integrating other features into Messenger that have profit-generating potential, and more users likely equals more money.
One obvious motive: Revenue. Facebook is just now beginning to build Messenger into a platform where other services can build into the app experience. That includes things like retail and payments, with others possibly on the way.
This isn't the first time Facebook has done something like this, either. Other Facebook apps like Rooms and Moments also don't require a Facebook account.
Don't have the Facebook Messenger app yet? Go here to get it on your device.