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Why your Facebook friends are posting these orange and yellow faces

There's a viral wave of bright orange and yellow profile pictures sweeping across Facebook right now. Maybe some of your Facebook friends have switched their profile pictures to these icons already. Whether you've seen them or not already, I want to tell you what they mean and why you may consider joining the movement as well. This is what they look like:

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They're part of a campaign, started in Iceland by a Facebook group called Beauty Tips, to tackle the problem of abuse against women and encourage both victims and their friends to speak up about their experiences.

Women post the orange version to indicate that they have personally been victims of sexual abuse. Those who post the yellow signal that they know someone who has been a victim. There are also social media hashtags that go along with the campaign, "#outloud, #konurtala (which translates as 'women speak') and #þöggun ('silence')."

This obviously isn't the first social media campaign to bring attention to a weighty topic. In the past few years, we've seen ones for everything from domestic abuse to overthrowing dictators. You may also remember the response to the mass kidnapping of 270 school girls in Africa, #BringBackOurGirls.

Do you think that social media campaigns like this can have a significant impact on the world? Please let me know in the comment section below.

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