Did you catch my coverage of Apple's big announcements at the WWDC? I was disappointed by the lack of innovation, but there was some interesting news about the iPad. Apple is hoping the news will help them sell more iPads, but I don't think you're going to like the reason why.
Apple's head of software, Craig Federighi, presented "Slide Over," "Split View" and "Picture in Picture" at the WWDC on Monday. These three components make up a bigger Multitasking initiative available in iOS 9.
With Picture in Picture, your video or FaceTime session will scale down to the corner of your screen so you can use other apps while watching your video.
With Slide Over, you can open a second app without closing the first, and with Split View, you can view two apps at the same time. For example, you can keep Google Maps open while surfing for vacation destinations on online.
But here's the big catch: Split View is only available for the iPad Air 2, which is Apple's latest iPad released last fall. It retails for $500.
Despite being the largest tablet seller in the world, Apple's iPad sales continue to drop.
Could this be a ploy to sell more iPads?
It turns out it's not that far-fetched of a theory. For example, let's say all the way back in 2011, you bought a new iPhone 4s and an iPad 2. These were both the latest and greatest things Apple had to offer, so it's not that far off that you had one, if not both, of these great Apple products.
But that was back in 2011. In the tech world, that's almost like it was centuries ago. Since 2011, I'm willing to bet that you've upgraded your iPhone 4s to one of the newer models. Updates constantly happen, new operating systems are put into place. For iPads? Not so much.
If you see someone using an iPhone 4s, you're more likely to turn your head and say, "Wow what an old phone" than you would with someone using an iPad 2. Bottom line, your phone's shelf life isn't that of what the iPad is.
However, the other argument is that multitasking on the iPad requires a lot of processing power, which can only work on the most powerful iPad.
Both scenarios make sense to me, but what do you think? Is it really a matter of processing power or is it a plot to sell more iPads? Let me know what you think by posting in the comments below.