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Apple’s big mistakes at the WWDC

Apple’s big mistakes at the WWDC

I wasn’t always an Apple fan. I just switched from Windows a few years ago. That's why I carefully watched this morning's much-anticipated Apple World Wide Developers Conference. This is an annual meeting Apple holds with software folks to give them a heads-up about its latest plans. It's usually a sneak peek into Apple's direction and a preview of what new gadgets we may see this fall.

I wanted to be impressed. But once you cut through the hype and pounding music in the San Francisco Moscone Center, what's left is neither innovative nor surprising. I'm sorry to say that I was not wowed. True, while there were a number of small, incremental improvements in Mac and iPhone operating systems, there were no game changers. Even worse, the one thing that was supposed to be the big headline turned out to be a mishmash that I think will be a hard sell for users to accept.

No doubt, Steve Jobs was an incredible innovator at Apple. From the iPod, iTunes, iPhone and iPad, he brought us magical things we didn't know we needed and couldn't live without. Now with his loss, I didn't see that same spark in today's keynote address.

Now don't get me wrong. Apple is THE most valuable company in the world, worth nearly $700 billion dollars. I doubt that will change much very soon. But Apple achieved that amazing success by inventing new gadgets that became the must-haves envied by most. Apple's latest gadget in the post Steve Jobs era has been its Apple Watch. I bought one. I'll share my Watch experience with you.

Next page: The reality of Apple's Watch
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