The latest 2015 update to the American Customer Satisfaction Index is in, and it's bad news for two industries. Can you guess which ones?
No, it isn't the Post Office, with a score of 69, although that's a big drop from its high of 77 in 2013. It also isn't airlines, which are actually up to a 20-year high of 71. Any other guesses?
If you said Internet service providers or Subscription TV services, then give yourself a prize. Both of these industries are tied for last place with a dismal score of 63, down from 2013's 65 and 68 respectively.
This really bad news for both industries. In the Subscription TV market, more and more customers are ditching cable for on-demand streaming video and over-the-air HD broadcasts, and cable company's refusals to move with the times aren't helping their case. Even longtime cable channels like HBO are starting to separate themselves from traditional cable with standalone services like HBO Now.
Of course, if you want streaming Internet video, you still need an Internet service provider, and in your area you might not have many good alternatives. Still, that doesn't mean ISPs should ignore customer satisfaction.
Cheaper, faster services like Google Fiber are slowly but surely rolling out across the country, and once those hit town, traditional ISPs are going to find themselves without any customers. So, they really can't afford any more negative attention like Comcast's customer service debacles last year that got it voted the 2014 Worst Company in America.
Is your ISP or TV provider the most hated company in your life? Let me know if they are, or what company you hate more, in the comments.
Interested to see where other industries came on the American Customer Satisfaction Index for the last 20 years? You can see the current list here.