If you saw this story yesterday, you probably got pretty hot under the collar. It seemed like our beloved Netflix was flirting with disaster by experimenting with and testing ads that will theoretically run before and after a movie, show, or special.
Even though these ads would only be trailers for Netflix original content, not a third party, users expressed their concern and outrage. A lot of my readers commented on the subject as well and the common consensus is that what makes Netflix great is its lack of ads. Other said that if Netflix does include ads in the future, many of my readers said they would leave the service for something else.
Yesterday, I told you that these experiments were just that. There's a chance that the ads never see the light of day and actually reach you, the viewer. Today, a Netflix spokesperson has come out to make it official and reassure us that Netflix won't air any ads after all. Here's the quote on Twitter from New York Times reporter Emily Steel:
Netflix spokesman: We have zero intention of putting ads on our platform; no change at all in policy.
— Emily Steel (@emilysteel) June 1, 2015
This echoes the sentiment that Netflix chief product officer Neil Hunt expressed last year:
"Internet TV is divorced of the need of advertising revenue because we can develop direct relationships with the consumer ... Marketers need to find a different place to advertise."
Bottom line, Netflix runs a lot of tests and experiments throughout the year. The tests are just that. For the immediate future, worrying about Netflix including ads is one of the things you can cross off your list.