You've probably already noticed how online ads can target and follow you from site to site based upon your search and online purchase history. But just wait until you see this incredible interactive billboard that can recognize who it's looking at it.
A Russian embargo on certain food imports has prompted the innovative billboard. The idea is to advertise the forbidden foods to customers, yet hide the ad from Russian police. "How is that even possible," you may ask? When it comes to people's favorite foods, desperate times call for desperate measures, as they say.
A sneaky Icelandic advertising agency, The 23, installed a camera with facial recognition software and adjusted it to recognize official Russian police symbols and logos. Normally, the ad displays appetizing ads for imported Italian specialties. But when a uniformed police officer approaches, the billboard quickly changes to a legal ad. This is the latest twist in personal advertising technology, and the results are definitely interesting.
The Russian embargo bans importing foods from all countries in the European Union, so many specialty grocery stores were forced to scrap their usual advertising. One Italian grocery store in Moscow, Don Giulio Salumeria, put this sly ad technique to use.
The sneaky ad has generated some confused reactions by Russian police that you have to see.