Tech geeks everywhere get really excited over the annual "Internet Trends Report." It's been coming out every year for the last 20 years, and it always has shocking new figures about how folks are using the Internet.
Mary Meeker presented this year's report at the Code Conference in Rancho Palos Verdes, California. Among her findings were the following talking points, according to USA Today:
1. Internet growth is slowing down. Global Internet users increased 8% last year, but compare that to 10% and 11% in 2013 and 2012, respectively.
2. The amount of user-generated content is quickly rising. This means both audio and videos, reviews and other written communications.
3. Who sets the trends? 12 to 24-year olds. They power social networks like Instagram and Snapchat.
4. The next big thing? Drones. In 2015, experts predict that 4.3 million drones will be shipped across the entire globe and 35% of that will be in the U.S.
5. Changes in GPS. Remember when you had a dedicated GPS system for your car? Those days are just about numbered. 8 in 10 people use their phones for GPS and turn-by-turn navigation.
6. Ads. According to Meeker, ads are becoming better optimized for mobile, are more interactive and, get this, more fun!
7. Is there a downside to the Internet boom? Yes, and that comes in the form of more frequent and faster cyberattacks.
8. Diversity matters. "It's just good business." Meeker said.
Want to read more about the current state of the Internet? Click here to access the full report.