Periscope is a free live video broadcasting app that's taking the world by storm with famous celebrities, journalists and even Oprah streaming content for followers to see. The app is so popular right now that users are actually viewing 10 years' worth of live content every single day.
That's a huge number for an app that launched just a few months ago. In the eight weeks since Periscope went live, app users have watched a staggering 380 years' worth of live streaming video.
Twitter bought the app for $100 million earlier this year, and it's currently ranked #103 in the iTunes App Store.
Periscope has had a lot of success early on, but it has also ran into some controversy. Some have said the app may promote piracy because users have broadcast portions of the recent pay-per-view boxing match between Manny Pacquiao and Floyd Mayweather.
When asked about the controversy surrounding the Floyd Mayweather and Manny Pacquiao fight, [Twitter CEO Dick] Costolo likened Periscope’s effect on live events to that of fantasy sports on live sports. In his opinion it will ‘surround and amplify’ those events, rather than enable piracy or theft.
Since the launch, the app has surpassed a similar broadcasting app called Meerkat that initially gained a lot of popularity. But, Periscope hasn't passed Twitter's other live video app, Vine, in popularity. The fun micro video app is currently ranked #36 in the iTunes app store and has about 40 million registered users.