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Men are racing to delete this one dating app

Men are racing to delete this one dating app
photo courtesy of SHUTTERSTOCK

I realize that dating sites and apps aren't for everyone, but a surprising number of new relationships do start out online these days. For some people, looking for love online is a great way to cast their net further and wider in hopes of meeting their perfect one and only. But one of these dating apps just made a little change that has hundreds of men dumping it like a hot potato!

The app in question is called Hinge. It's unique angle is that it connects users with friends of their Facebook friends. The premise is that online daters will feel safer if they date friends of friends versus complete strangers. Also, because the site is linked with Facebook, it uses data pulled from Facebook to fill out online dating profiles. So far, all seems legit, right?

Now Hinge's creators tweaked some settings that connect the Facebook relationship status to a user's Hinge dating profile. So, if your Facebook profile shows "in a relationship," "married," or "engaged," that information is now displayed prominently on your Hinge dating profile.

Before the change, Hinge noted that 1.6% of their users were married or engaged, while another 2% are in relationships. But in just the first week since the announcement, 450 male users have deleted their accounts with the service.

“We see a natural attrition rate week to week, but this was nearly 40% higher than normal for men. Women, on the other hand seemed to appreciate the news, with 26% more than normal joining,” said Hinge’s vice president of marketing, Karen Fein, in a statement.

I'll let you draw your own conclusions about why you suspect so many men have suddenly dropped the service. Have you ever used an online dating service? Please let me know about your experience in the comment section below.

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