I'm constantly saying that if you don't want something made public, don't put it on the Internet at all. Today comes another good example of how true that advice is.
The site Adult FriendFinder has had a data breach and so far information on 3.9 million of its 63 million users has been post to the Dark Web. The information consists of the usual names, email addresses, physical addresses, and IP addresses, but there's another piece of information that takes this leak to another level.
I know no one in my audience uses Adult FriendFinder, so I should explain that it's a site that helps you connect with people who have similar ... preferences ... in the ... bedroom (to put it delicately). I would strongly advise against going to the site, by the way, as some of the "preferences" are not things you want to know exist.
Unfortunately for Adult FriendFinder users (and former users, as some of the information is from "deleted" accounts), their preferences are also part of the leak now on public display. Even worse, the preferences are linked to their real names and contact information.
I'm betting there are hackers already gearing up for some serious blackmail opportunities. Don't be surprised if we start seeing some news stories in the next month about public figures who were part of the leak and whose preferences don't match up with their public image.
What do you think about this new twist on data breaches? Is it better or worse than having credit card or Social Security information leaked? Let me know in the comments.