Leave a comment

What is 'knolling' and why is everyone doing it on social media?

What is 'knolling' and why is everyone doing it on social media?
Photo courtesy of Shuttersotck

Trends ebb and flow on the Internet with the regularity of the tides, and they're usually here and gone before many folks even realize what they are. However, there's one that's been around for a while now, yet many may not know it is actually "a thing."

I'm sure you've seen it even if you didn't know what to call it. The actual term for it is "knolling." I know you're wracking your brain trying to think what you've seen could possibly fit that term, so I'll explain.

Knolling, also called "flat lay," is photographing carefully organized objects against a solid background. It comes from way back in 1987.

Andrew Kromelow was a janitor working for furniture maker Frank Gehry. He liked organizing his tools and taking pictures. He called it "knolling" after the super clean Knoll furniture the company was making.

An artists and sculptor named Tom Sachs picked it up and used it in his work. Here's his explanation of How To Knoll.

Knolling

Magazines and advertisers picked up on knolling because it makes products look nice. Naturally, when people started posting their own photos on the Internet, knolling was a big part of the style, although it became known as "flat lay." There's even an Instagram account called Flatlays that's devoted to flat lay images.

Flatlays

Have you seen knolling or flat lays on social media? Have you done your own knolling pictures or plan to? Let me know in the comments.

Next Story
View Comments ()
Will Netflix ever stream live sports?
Previous Happening Now

Will Netflix ever stream live sports?

A super-popular, super-shady app just got hacked
Next Happening Now

A super-popular, super-shady app just got hacked