Apple Watch preorders just started a few weeks ago and most folks won't even receive their watches for quite a while, but the gadget is already at the center of a huge lawsuit. A lawyer in Los Angeles is trying to make a case that smartwatches could become a public danger and that manufacturers should be ordered to shell out $1 billion to fund a user education program.
Lawyer Stephen Joseph claims that smartwatches are even more distracting than other gadgets. He says that users will be tempted to check messages and other notifications while they're driving, which puts motorists and pedestrians at risk. So, he wants smartwatch makers to fund a program that would educate users about the dangers of using a smartwatch while driving.
"The temptation to check the tiny screen immediately after receiving a notification is virtually irresistible," the suit says, adding that looking at the watch means "the road becomes invisible to the driver."
Apple isn't the only company named in the suit. Joseph wants Apple, Samsung, Microsoft and Google to fund the campaign.
But, $1 billion for an education campaign? Just for comparison, $1 billion is about how much insurance giant Geico paid for advertising during a recent year. Just imagine seeing a smartwatch warning just as often as you see the Geico Gecko!