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Apple may have botched the Watch launch

Apple may have botched the Watch launch
photo courtesy of Apple
Hadrian / Shutterstock.com

Apple might have a lot of unhappy customers on its hands. The good news for Apple is that buyers flooded Apple's website with Watch preorders starting on April 10th. The bad news? Now it seems the vast majority of those eager customers probably won't receive their new gadgets by the previously announced April 24th launch date. Even Apple Stores are unlikely to have the watches in anytime soon.

In a leaked memo from Apple's retail chief, Angela Ahrendts, staffers were informed about the delays. Ahrendts announced that the company will continue to accept new orders only through Apple's website. Watch will be availability only by online orders at least through through May. She also hinted that Apple Watch won't be available in stores until June. Buyers will likely face delays if you order a watch through Apple's website, too. Right now, most watches list the shipping date as "4-6 weeks" or simply "June."

This backlog might have to do with Apple's decision to preview the Watch in stores but open up ordering online first. Typically, Apple launches products like new iPhones with in-store sales that result in huge lines that wrap around city blocks.

Though no sales totals have been released, the Apple boss writes that the launch day was "unforgettable," with ongoing "high global interest" and "feedback from customers is overwhelmingly positive."

Next page: See the memo.
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