Starting a business is tough work. You usually need to spend money to make money, but you need to be making money to have money to spend. It's a classic Catch-22.
Most starting businesses approach "seed" or "angel" investors who invest early and take a substantial cut of the company in return. For smaller startups, even friends and family can be investors. However, usually you need at least something to show to get this money.
If you're at the "back of a napkin" stage of a business, you aren't going to find many people to invest. Even on crowdfunding sites like Kickstarter you need a bit more than an idea to succeed. Click here to find out what it does take to succeed in the world of crowd funding.
Even if you do catch the eye of an investor, many of the seed and angel investors are looking for big ideas where they can invest millions and get millions in return. If you're working on a smaller idea, they might pass you by. So, what are up-and-coming entrepreneurs to do?