Remember that huge "supercookie" controversy from last year? Cell phone companies AT&T and Verizon caught lots of heat because they were both using a so-called "supercookie." The supercookie was a tracking tool the cell companies used that would follow customers from website to website and track their entire browsing history while using the cell networks. Most troubling was that the intention was to sell users' website history to advertisers in order to send targeted ads to your phone.
AT&T initially responded to the outcry by offering to charge customers a $30 fee to NOT track their data. Eventually the cell phone giant backed down altogether, saying that the "test" of the supercookie had concluded.
Verizon, on the other hand, provided no way for customers to dodge the supercookie. Verizon's supercookie has been following the web habits of its 123 million customers around for over two years. Finally, after taking heat from the public and even the Electronic Frontier Foundation, a digital privacy rights group, Verizon is finally backing down. Now it is giving its customers a choice about whether they want their privacy sold to Verizon's advertisers. Score one for consumers. You can now opt-out of the Verizon supercookie.
Since the supercookie tracks you across all websites, regardless of whether you disable all other cookies, the only way to get rid of it is to opt-out of the tracking program. Depending on which method you choose below, be on the look out for the phrase, Relevant Mobile Advertising program. That's Verizon's name for the supercookie tracker.
There are three ways that Verizon customers can opt-out of the tracking supercookie. The first way is to visit this page on Verizon's site, but you must be logged in to access it. Click here to go there now.
You can also get to this opt-out page through the My Verizon app. Again, you must be logged in to access it.
The last option is to call Verizon at 1-866-211-0874 and request to opt-out of the Relevant Mobile Advertising program.
Did you opt-out? How did it go? Let me know in the comments below.