Remember that huge "supercookie" controversy from last year? Cell phone companies AT&T and Verizon caught lots of heat because they were both using a so-called "supercookie." The supercookie was a tracking tool the cell companies used that would follow customers from website to website and track their entire browsing history while using the cell networks. Most troubling was that the intention was to sell users' website history to advertisers in order to send targeted ads to your phone.
AT&T initially responded to the outcry by offering to charge customers a $30 fee to NOT track their data. Eventually the cell phone giant backed down altogether, saying that the "test" of the supercookie had concluded.
Verizon, on the other hand, provided no way for customers to dodge the supercookie. Verizon's supercookie has been following the web habits of its 123 million customers around for over two years. Finally, after taking heat from the public and even the Electronic Frontier Foundation, a digital privacy rights group, Verizon is finally backing down. Now it is giving its customers a choice about whether they want their privacy sold to Verizon's advertisers. Score one for consumers. You can now opt-out of the Verizon supercookie.