Shows like "The Daily Show" and "Last Week Tonight" always seem to have the perfect clip from Fox News, CNN, MSNBC and other news networks to compliment their comedic bits. Have you ever wondered how those shows comb through hours of footage from all the major networks to find the perfect clips? It turns out it's not as hard as it looks because they have a secret weapon.
That secret weapon is called SnapStream, and it's like a mix between TiVo and Google. Better yet, it's like Google for TV shows. The gadget connects to a company's servers and can record up to 10 shows at once. Then, it transcribes those shows into searchable text using information from the closed captioning system.
“If you search for ‘iPhone,’” [CEO Rakesh] Agrawal says, “it will go and scour recordings and come back with links to the spots where that keyword shows up in television. Click, and it will take you to that moment inside the show.”
So, these satire shows can choose to record specific shows or whole networks continuously and then use SnapStream to search for keywords to find clips they can use in the show. That's a lot easier than having 10 interns sit in front of TVs for hours at a time.