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What is the New York Times' hidden 'tragedy tag'?

What is the New York Times' hidden 'tragedy tag'?
photo courtesy of SHUTTERSTOCK

If there's one thing that the news can deliver, it's bad news. And hey, that's what folks like you and me need from them. Some would say that relationship gets wonky, however, when you think about the fact that news organizations profit on reporting these tragedies.

Based on a secret line of code discovered in a New York Times article, the publication might be thinking along the same lines. This line of code disables advertisements on tragic stories.

Parker Higgins, an activist for the net neutrality advocacy group Electronic Frontier Foundation, discovered the ad-disabling code when he read the New York Times' coverage of a recent tragic German plane accident. The code looks like this:

<meta property="ad_sensitivity" content="noads" />

No one could blame a New York Times reader who has never noticed the change. The organization hasn't announced the change anywhere or discussed it publicly.

Next page: Find out how long this has been going on.
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